World — meet Sip. A brand designed for young adults to explore new wines with their friends.
This 3 month project was created as a design sprint with two product designers and two graphic designers. I thoroughly enjoyed designing the entire brand visuals and logo. Sip was one of my favorite designs during my masters at CU Boulder. Scroll to see the finished results.
Design Process
Today’s wine world is intimidating, stressful, expensive, and overwhelming…
Sip is an essential, leading edge, collaborative app for all wine lovers of ALL levels to find their taste and their vibe, because wine not? It was designed as a map to navigate the world of wine in the 21st century.
Gone are the days of wasting money on wine you struggle to finish. So, a group of 5 of us, over 15 weeks, created an app for users to choose their favorite wines. Sip uses your own preferences and pallets to guide you toward the right blend, perfect for any occasion. All you have to do is scan the label and the rest is history.
We know that choosing a bottle of wine in a liquor store is hard and time consuming. The Sip brand is an authentically fresh, modern take on how to shop wine efficiently & confidently in today’s world. Our goal is to streamline the purchasing decision process, so that you can genuinely get excited about buying wine and feel good about every choice you make. Our brand works to educate, connect, and grow a new generation of confident wine lovers. We are a playfully bold, & industry knowledgeable, trustworthy source. We are classy & chill, with a “happy tears only” policy.
Sip was created step by step from sticky note ideas to iterations to prototypes. We invented the brand based on research, competitors, and our own interests. Our direction stayed true to solve our core problem. We adjusted the brand to fit our user’s needs.
The Sip brand is honest, dependable, and playful. Our mission is to inspire trust and confidence by connecting wine drinkers everywhere to make purchasing decisions less stressful. We are engaging and educational, relatable and conversational, and inclusive and light-hearted.
Our app offers community, expert reviews, and personalized recommendations for young, new wine drinkers. It was created so that young adults can confidently explore wines tailored to their taste preferences.
As the creative director, I designed the brand and all design elements. I found it to be challenging to create a modern logo that is engaging and inviting. The color scheme directly matches the various colors of wine. The language and tone of the brand aligns with the typeface of the logo. The messaging of our brand serves to encourage young adults to try new wines and enter the world of wine. I learned that shopping for wine can be difficult, but if you know your taste profile, it is a much more enjoyable experience.