P.!. Brand
Background
People Issues was created to help people find their strengths and their drive at work. Many of us have struggled with what we want to do in life and how we want to contribute to the world. Even if we’ve chosen a specific field, it can be hard to navigate what specific position to claim or strive for. The Predictive Index is a science-based study on specific personality drives that people demonstrate in the workplace. This brand takes the P.I. test into an aesthetically designed exhibit that is simple for people to understand and relate to.
Purpose
People issues are business issues and work performance determines the success of any company. Discovering who we are is a complicated feat, but we are all chasing after it and searching for more self-awareness. The Predictive Index is a very detailed, complex test that includes many components. Thus, this brand was designed to simplify P.I. into something that anyone can understand.
Process
People Issues was imagined to change the self-awareness culture and help people find how to reach their potential at work. Based on the Predictive Index, this exhibit includes 3 walls that explain the fundamentals of the quiz. The logo includes my personal test results from the P.I. evaluation. The color palette includes bright, bold colors that claim authority and uniqueness. The various shapes included in the brand represent the various strengths provided by P.I. Overall, the exhibit is designed to show specific drives and personality traits that develop into specific profiles that define our work preferences.
Challenges and learnings
As the lead designer, I created the brand to help improve businesses by challenging people to find their strengths. I want every individual to not only be successful, but also enjoy work and thrive in their positions. The most challenging aspect of the design was to transform the P.I. test into a simple, easy to learn visual that still holds all the important components. I learned that even though every individual is incredibly unique, we can all be categorized and sorted into multiple groups so that we can better understand ourselves.
